Every veteran business owner understands what it means to be capable. You’ve led teams, executed under pressure, and delivered results when it mattered most. But in the private sector, capability alone isn’t always enough, how you communicate that capability can determine whether doors open or stay closed.
That’s where many strong businesses get stuck.
You can have the experience, the discipline, and the track record, but if your capability statement doesn’t clearly translate that into value for a corporate buyer, you risk being overlooked. Not because you aren’t qualified, but because your message didn’t land.
On April 22 | 11:00 AM – 1:00 PM (ET), the NVBDC Services Committee is bringing forward a session designed to solve exactly that challenge: “Private Sector Capability Statements: Best Practices.”
This webinar isn’t about creating another document to check a box. It’s about building a tool that works for you, something that positions your business with clarity, confidence, and purpose when it matters most.
The session will be led by Mark Hollingshead of DeltaPoint Partners and Paul Mara of the Diverse Supplier Development Corporation (DSDC). Both bring a deep understanding of how corporations evaluate suppliers, what procurement teams look for, and how veteran-owned businesses can better align their messaging with real opportunities in the market.
They’ve seen what works, and just as importantly, what doesn’t.
One of the biggest gaps in the market today is the disconnect between how businesses describe themselves and how corporations assess value. A capability statement should do more than list services or past performance. It should immediately answer the questions that matter to buyers: What problem do you solve? Why should we choose you? What makes you different? And can you deliver at scale?
This session will help you rethink that approach.
You’ll walk away with a clearer understanding of how to structure your capability statement for the private sector, how to highlight differentiators that resonate with corporate partners, and how to align your messaging with supplier diversity and procurement expectations. More importantly, you’ll begin to see your capability statement not as a static document—but as a strategic asset that supports your growth.
Because in the private sector, perception drives opportunity.
This webinar is part of NVBDC’s broader Digital Readiness Initiative, a commitment to equipping veteran-owned businesses with the tools, strategies, and insights needed to scale in today’s marketplace. From marketing fundamentals to global expansion and AI-driven growth strategies, the Services Committee continues to deliver high-impact programming that translates directly into business growth.
This session is another step in that journey, giving you a practical, high-impact tool you can use immediately to strengthen your positioning and increase your visibility with corporate buyers.
You’ve already built the foundation through your service. You know how to lead, how to execute, and how to deliver under pressure. Now it’s about making sure that story is told in a way that the private sector understands—and responds to.
A strong capability statement can be the difference between being considered and being chosen.
Join us on April 22th and take control of how your business is positioned in the private sector.
