Building on the success of its ongoing educational initiatives, the NVBDC Services Committee is continuing its professional development training series designed to support NVBDC Certified Service-Disabled and Veteran-Owned Businesses (SD/VOBs). These sessions are part of a broader effort to equip veteran entrepreneurs with the tools, strategies, and knowledge needed to grow, compete, and succeed in today’s evolving business environment.
The upcoming training sessions will feature expert-led instruction from DeltaPoint Partners and the Diverse Supplier Development Corporation, and will be facilitated by Paul Mara and Mark Hollingshead. Their combined experience in supplier development, corporate procurement engagement, and business growth strategies provides veteran-owned businesses with practical insights they can apply immediately.
This next phase of the series builds upon earlier sessions delivered in partnership with organizations such as the International Trade Administration (ITA) and other strategic collaborators who have contributed to the NVBDC Services Committee’s mission of expanding opportunity and strengthening veteran-owned enterprises.
Together, these programs form a comprehensive training ecosystem designed to help veteran entrepreneurs enhance their visibility, sharpen their positioning, and connect more effectively with corporate buyers.
Marketing 101: Building the Foundation for Business Growth
One of the upcoming sessions focuses on core marketing fundamentals—a critical area for businesses looking to expand their reach and build long-term growth.
During this webinar, participants will learn how to develop a strong brand identity, craft effective messaging, and identify the right target audiences for their products or services. The session will also introduce practical marketing tools and strategies designed to increase visibility, strengthen engagement with potential clients, and help veteran-owned businesses stand out in competitive markets.
For many entrepreneurs, marketing can feel overwhelming. This session will break down the essentials into actionable steps that can immediately improve how a business presents itself to customers and partners.
Private Sector Capability Statements: Best Practices
A well-crafted capability statement is one of the most important tools for engaging corporate procurement teams. This session will provide detailed guidance on how veteran-owned businesses can develop capability statements tailored specifically for the private sector.
Participants will learn how to structure their documents, highlight key strengths, and clearly communicate the unique value their company offers. The training will also cover positioning techniques that improve credibility and help businesses stand out when competing for supplier opportunities with major corporations.
By the end of the session, attendees will have a clearer understanding of how to create capability statements that effectively open doors to new partnerships and supply chain opportunities.
Optimizing LinkedIn, Facebook, and Instagram Profiles
A strong digital presence is essential for building credibility and expanding professional networks. This session will focus on optimizing social media profiles across LinkedIn, Facebook, and Instagram to better position veteran-owned businesses for growth.
Attendees will learn how to structure their profiles to communicate professionalism, strengthen brand consistency, and attract potential partners and customers. The training will also explore strategies for expanding reach, building meaningful connections, and leveraging social media platforms to support lead generation and business development.
For businesses looking to connect with corporate buyers and industry partners, a well-optimized digital presence can play a critical role in opening new opportunities.
Creating a Website Funnel Page
A company’s website should serve as more than an online brochure—it should actively guide visitors toward taking meaningful actions. This session will teach participants how to create effective funnel pages that convert website visitors into qualified leads.
The training will cover best practices for structuring funnel pages, crafting compelling messaging, and designing user experiences that encourage visitors to take the next step. Whether that step is scheduling a consultation, downloading a resource, or requesting additional information, the goal is to transform a website into a powerful business development tool.
Continuing the Mission of Veteran Business Growth
The NVBDC Services Committee remains committed to delivering programs that provide real, measurable value to veteran-owned businesses. By continuing this training series and collaborating with organizations like DeltaPoint Partners and the Diverse Supplier Development Corporation, NVBDC is strengthening the resources available to the veteran business community.
Under the guidance of Paul Mara and Mark Hollingshead, these sessions are designed to provide actionable knowledge that veteran entrepreneurs can use to elevate their marketing, improve their professional presence, and position their companies more effectively within corporate supply chains.
Register for Upcoming Sessions
Veteran-owned businesses interested in participating in these upcoming training sessions are encouraged to visit the NVBDC Events Page to view the full schedule and register for upcoming webinars.
These sessions are designed to provide practical, actionable guidance that can immediately strengthen your company’s marketing strategy, digital presence, and corporate positioning.
To learn more and secure your spot, visit the NVBDC Events Page and register for upcoming sessions today at nvbdc.org/events
